Logo Design
Brand Design
Product Design
Enhanced Platform Experience, Achieving Over X Hundred Dollars in Crypto Finance
Year
2024
Client
Vanna
Timeframe
4 weeks
Tool Stack
Figma
Vanna is a financial platform that enables two distinct user groups—borrowers and traders—to interact with crypto pools. Our work with Vanna focused on designing a streamlined and intuitive experience to help them raise a few hundred dollars, enhancing the platform’s usability and trustworthiness.
Project Goals
The primary objective was to create a seamless, user-centric design that could simplify complex financial interactions. The dual-user system presented unique challenges, as borrowers and traders required different workflows to access and interact with the platform's services.
Challenges
Dual-User Flow Management:
Vanna’s main challenge was to create a coherent experience for two distinct user types:
Borrowers: Individuals who can lend funds into various pools.
Traders: Users who can buy and trade from the pools created by borrowers.
With differing goals and actions, separating these flows without creating a cluttered experience was essential to ensure ease of use for both user types.
Trust & Simplicity in Design:
As a financial platform, trustworthiness and clarity were critical. We needed to build a design that visually communicated security and reliability, encouraging user participation and engagement.
Our Approach
Distinct User Flows:
We designed separate interfaces and workflows tailored for each user type. Borrowers have a straightforward interface to lend funds, manage pools, and track their earnings. Traders, on the other hand, enjoy a clean, informative dashboard where they can analyze pool performance, buy from pools, and trade confidently.
Clear Navigation:
We ensured that the platform had a clear, intuitive navigation system, simplifying access to different sections. Interactive elements were strategically placed to minimize user friction and guide users seamlessly through their respective processes.
Branding and Visual Identity:
We designed separate interfaces and workflows tailored for each user type. Borrowers have a straightforward interface to lend funds, manage pools, and track their earnings. Traders, on the other hand, enjoy a clean, informative dashboard where they can analyze pool performance, buy from pools, and trade confidently.
Outcomes & Growth
Increased User Engagement:
The intuitive design attracted more borrowers and traders, creating a dynamic ecosystem on the platform.
Streamlined User Flows:
By segmenting the user journeys, we reduced user confusion, which contributed to higher transaction rates and platform activity.
Successful Fundraising:
Vanna successfully raised a few hundred dollars, thanks to a user-centric design that promoted seamless interactions and trust.
Conclusion
The Vanna project exemplifies how a thoughtful, dual-focused design and robust branding approach can drive user engagement and growth, even in complex financial platforms. Our team at XpaceO succeeded in transforming Vanna into a user-friendly, secure environment where both borrowers and traders can confidently participate in a thriving financial ecosystem.