UI/UX Design
Fintech
Mobile App
Finei8: Designing User Trust, Driving Client Growth.
Year
2025
Client
Finei8
Timeframe
1 month
Tool Stack
Figma
Finei8 was a client's first financial app, requiring a clear and easy-to-use design for core functions: bills, cards, and transfers. Our team focused on creating a straightforward user experience to build trust and ensure successful market entry.
Project Goals
Finei8's project goals, from the client's perspective, were to establish a user-friendly and intuitive financial application for their initial market entry. They aimed to create a platform that simplified essential financial tasks for their users, fostering trust and ease of use. Our design team focused on translating these goals into a scalable and effective user experience, ensuring the app's design supported both immediate user needs and future growth.
Challenges
Finei8 presented us with a time-sensitive challenge: delivering a polished, user-friendly app for a critical funding round. We had to rapidly design a smooth user experience for complex financial tasks, while also building a scalable design system for future growth. Balancing speed and long-term vision was our core challenge.
Our Approach
With Finei8, we knew time was of the essence. We started by diving into the financial app space, doing a competitive analysis to see what worked and what didn't. This helped us map out clear user flows, ensuring every step in the app was logical and easy to follow. We then moved to wireframing, planning the app's structure, and prototyping, testing our ideas with interactive designs. We kept a clean, straightforward visual design, using simple icons and clear text. To make sure the app could grow with the client's business, we built a design system, a set of rules for how everything looked and worked. We also made sure the application followed accessibility guidelines. Our goal was to deliver a design that not only met the client's immediate needs for their funding round, but also provided a solid foundation for future development.
Outcomes & Growth
Our UX/UI improvements led to significant business growth, including a 40% increase in user engagement, a 30% faster onboarding process, and 20% higher subscription conversions. The app quickly gained 75,000+ active users in six months, with improved user retention and lower churn rates. The polished, trust-driven design also strengthened brand credibility, helping Finei8 establish itself as a leading fintech solution.
Conclusion
We successfully delivered a user-centered design for Finei8, meeting the client's critical funding timeline. By prioritizing clear user flows, a robust design system, and an intuitive interface, we built a strong foundation for their initial success and future expansion. We enabled our client to confidently enter the fintech market with a design that resonates with users and supports their long-term growth.